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Why Western PEI? | Success Stories
Success Stories

4th generation getting ready to run farm

(ORIGINAL REPORT AS BUSINESS OF THE MONTH, December 2005)    

What started as a dairy farm close to 60 years ago has seen tremendous change through the years, with the fourth generation now stepping up to operate the family enterprise.  

The Old Dock Farm, situated between Alberton and Elmsdale, has found its niche as an organic soy and tofu producer, with additional products expected in the months ahead.John Hardy is at the helm as owner of the farm, with wife Louise and sons John and Matthew also involved in the operation.  

A dairy operation from its beginning in 1947,  Old Dock Farm in time expanded to growing potatoes and ventured into beef production before selling the dairy component of the farm. 

Through the years, John tried his hand at a variety of new products, including roasted soy nuts back in 1986 - well ahead of its time. Not meeting great success, he turned off the stainless steel roaster until 18 years later, when the market for such healthy and delicious snacks had matured. He points out, the soy nuts, which come in three flavours (Sea Salt, Fire Hot, and All Dressed Up) have not yet made their way onto mainstream supermarket shelves, but sales continue to grow through specialty and health food stores. “There are lots of flavours still to be explored,” he adds. 

The soy nuts are cooked in something similar to a hot air corn popper rather than a hot oil system such as used elsewhere. It takes longer to cook, but the end result is well worth the wait, he explains. 

Before reintroducing his type of soy nuts, John came upon the opportunity to take over an organic tofu manufacturing operation from an Antigonish company. “We kept the organic label,” he explains, noting that most of the soy beans used in manufacturing the four flavours  of tofu (Chili, Garlic, Herb, Firm) are grown on the Hardy farm. When they need additional beans, they purchase them from an organic grower near Charlottetown, thus maintaining their resolve to work with Island produce. 

Manufacturing tofu for three years, John notes there are numerous other products they are looking to develop - “everything from ice cream to meatless burger,” he explains. 

With production on site, surpassing standard CFIA standards, the Hardy brand products will soon bear HACCP certification to meet the highest level of quality controls imposed by discerning retailers. 

John explains the move to organic processed foods was a necessity to ensure his sons would have a future on the farm.  With more value-added processes planned for the months ahead, Old Dock Farm expects the workforce of four part-time and three full-time positions to grow by several more full-time positions.

 Matthew and John Hardy

 

  
  
  
  
  
MATTHEW AND JOHN, the fourth generation of Hardys involved in the day-to-day operations at the Old Dock Farm, work alongside their parents John and Louise, as they manufacture and package organic tofu and soy nuts.

 

 

 

 

 

 

 

 

Old Dock Farm
Hardy Organic Products & Maritime Soycraft
558 Dock Road
Alberton, PE   C0B 1B0
Phone: (902) 853-4014
Fax: (902) 853-4344

jshardy@pei.sympatico.ca
http://www.soyhardy.com 


Feisty watchdog keeps readers informed

(ORIGINAL REPORT AS BUSINESS OF THE MONTH, July 2007)

 

In its 27th year of publication, the West Prince Graphic is the indisputable voice of record for West Prince with a dedicated core of readers and a weekly circulation in excess of 6,000 copies.

 

Through its history, the community newspaper has touched hearts and nerves alike. As one politician of past confided, there isn’t a week that goes by that the West Prince Graphic doesn’t touch off a raw nerve within government. Ironically, politicians from both the Liberal and PC camp echo the same sentiment.

 

As Editor Jean Kenny explains, the paper’s role is to serve as the community’s “watchdog over the government - no matter which party is in government.”

 

Originally employed at the Eastern Graphic after completing her journalism studies through Holland College, Jean worked under the former publisher, Jim MacNeill, before heading off-Island for several years. Jim MacNeill launched The Eastern Graphic in 1963.

 

In 1980, Jim launched The West Prince Graphic and in the years that followed, that weekly paper became a staple of the community, much like the Eastern Graphic had become in east. Known throughout the Island, Jim’s sudden passing in 1998 placed his son, Paul MacNeill, in the publisher’s seat and he rose to the challenge.

 

Published every Wednesday, the Graphic office has always been situated in Alberton.

 

True to the founding principles of serving the community, the West Prince Graphic has followed the example of many community papers throughout Canada and is distributed freely to every West Prince household.

 

Advertising executive Jan Cox notes that delivery to every household serves advertisers well as their messages get to every household in the area.

 

“We’re a voice for the residents of West Prince,” explains Jean. “If it happens outside of our area, it doesn’t matter. Prince Edward Island is important to us, but West Prince is prime concern,” she explains, citing an oft-used phrase of the MacNeills: “If a nuclear explosion happened in Charlottetown, we’d only be interested if the fall-out was headed our way.”

 

Dedicated to the community and readers, The West Prince Graphic hosts the annual Canada Day Fishing Derby in Alberton, and regularly support and helps community groups and organizations promote their activities. The paper tells the stories of everyday West Prince life in everyday language.

 

“Our policy is simple,” explains Jean. “We report on what’s going on in West Prince. That mandate hasn’t changed since Jim launched the paper.”

 

 Jean takes particular pride in noting that she and reporter David MacDonald follow-up on every news lead they receive.

Letters to the editor are always welcome and encouraged, concludes Jean.

 

 In addition to the free circulation within West Prince, the paper is available at 32 retail outlets across PEI and mailed to more than 500 subscribers across Canada, the United States and in the province outside the free-circulation area.

 

WP Graphic staff

 

West Prince Graphic staff Jan Cox, Advertising Executive/Office Manager (from left); Jean Kenny, Editor; David MacDonald, Reporter; and Wilma Jones,  Front Desk/Circulation.

 

West Prince Graphic
4 Railway St. PO Box 339 Alberton, PEI  C0B 1B0
Phone: (902)853-3320            Fax: (902) 853-3071
e-mail:       jean.kenny@westprince.com 
                   jan.cox@westprince.com
Website:   http://www.peicanada.com