Feisty watchdog keeps readers informed
(ORIGINAL REPORT AS BUSINESS OF THE MONTH, July 2007)
In its 27th year of publication, the West Prince Graphic is the indisputable voice of record for West Prince with a dedicated core of readers and a weekly circulation in excess of 6,000 copies.
Through its history, the community newspaper has touched hearts and nerves alike. As one politician of past confided, there isn’t a week that goes by that the West Prince Graphic doesn’t touch off a raw nerve within government. Ironically, politicians from both the Liberal and PC camp echo the same sentiment.
As Editor Jean Kenny explains, the paper’s role is to serve as the community’s “watchdog over the government - no matter which party is in government.”
Originally employed at the Eastern Graphic after completing her journalism studies through Holland College, Jean worked under the former publisher, Jim MacNeill, before heading off-Island for several years. Jim MacNeill launched The Eastern Graphic in 1963.
In 1980, Jim launched The West Prince Graphic and in the years that followed, that weekly paper became a staple of the community, much like the Eastern Graphic had become in east. Known throughout the Island, Jim’s sudden passing in 1998 placed his son, Paul MacNeill, in the publisher’s seat and he rose to the challenge.
Published every Wednesday, the Graphic office has always been situated in Alberton.
True to the founding principles of serving the community, the West Prince Graphic has followed the example of many community papers throughout Canada and is distributed freely to every West Prince household.
Advertising executive Jan Cox notes that delivery to every household serves advertisers well as their messages get to every household in the area.
“We’re a voice for the residents of West Prince,” explains Jean. “If it happens outside of our area, it doesn’t matter. Prince Edward Island is important to us, but West Prince is prime concern,” she explains, citing an oft-used phrase of the MacNeills: “If a nuclear explosion happened in Charlottetown, we’d only be interested if the fall-out was headed our way.”
Dedicated to the community and readers, The West Prince Graphic hosts the annual Canada Day Fishing Derby in Alberton, and regularly support and helps community groups and organizations promote their activities. The paper tells the stories of everyday West Prince life in everyday language.
“Our policy is simple,” explains Jean. “We report on what’s going on in West Prince. That mandate hasn’t changed since Jim launched the paper.”
Jean takes particular pride in noting that she and reporter David MacDonald follow-up on every news lead they receive.
Letters to the editor are always welcome and encouraged, concludes Jean.
In addition to the free circulation within West Prince, the paper is available at 32 retail outlets across PEI and mailed to more than 500 subscribers across Canada, the United States and in the province outside the free-circulation area.